So today I was presented a product, it was a good product and I think it would sell. Only problem I have is that, we have some of the most creative minds working at the card companies. Yet all we get is the same thing over and over. Just dressed up a little different each time. Its almost crazy how much this industry hasn't changed!!! I know I just wrote that...as crazy as it sounds. So this is what I see day in and day out.
Game used cards...used since 1997
Certified Autographs...used since 1990
Parallels...used since 1992
There are numerous other things that I can put in here, there are also a few other things that I could put that have just happened recently. Unfortunately I dont see them being huge innovations to the trading card market. I wish someone would come up with an idea that I put in my blog 10 years from now....saying this has been done since 2009!!!! Unfortunately I dont see that yet. I want to get back to the innovations of the early 90's.
So back to the product presented today...lets use the Chicago Cubs as an example. So I am selling a Chicago Cubs Mug it does well, so now I make a Chicago Bears Mug, it sells well so I make a Chicago Blackhawks Mug. NOTICE A THEME HERE???? Its always a mug! that is what has happened to trading cards.
When will a manufacturer start using the creativity and make something different each time?